Missed call cost calculator for UK trades
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Three numbers from your own week: the calls you missed, what a job is worth to you, and your honest guess at how many were real. This page multiplies them, shows the working, and never asks for your email.
Run your own numbers
Everything on the sheet is editable. The number moves as you type. Missed call cost sheet All fields editable What it adds up to £6,900 REVENUE AT RISK, A YEAR £50 per missed call, on average ≈ £575 a month THE WORKING 3 missed calls a week × 46 weeks × 25% real jobs × £200 average job 46 working weeks: six weeks off a year. Everything runs on this page: nothing is sent anywhere, and no email is needed to see your number.
Your trade
Plumber Electrician Builder Roofer Gas engineer Landscaper Another trade Suggested job value only: the maths is yours to overwrite.
Missed calls a week
One honest week from your phone’s missed-call log.
Average job value
£ From your last few invoices.
Share of missed calls that were real jobs
% Editable assumption: the 25% default is a starting guess, not an industry figure.
How the maths works
revenue at risk a year = missed calls a week × 46 working weeks × the share that were real jobs × your average job value
The share is the only judgement call, so it is yours to make. It starts at 25%, which is an assumption we made up, not an industry statistic. Until you check your own missed-call log against your diary, one in four is a guess, ours as much as anyone’s.
The trade dropdown drops in a suggested average job value for each trade. That suggestion is a starting point to overwrite, not research.
What the number means, and what it leaves out
A missed call is not always a lost job: some were spam, some were your mate, some would never have booked anyway. That is exactly why the share is editable instead of fixed at a flattering figure.
Second, the total is revenue, not profit; materials and your own hours come out of it. Treat the number as a ceiling: what the unanswered phone could be costing before you spend a penny finding out. The caller behaviour behind the maths is in the real cost of a missed call for UK trades .
Turning the number into answered calls
If the figure runs to more than a few hundred pounds a year, the cheap fixes are not really fixes: interrupting the job you are on to answer, or ringing back at 6pm when the caller has already booked the next tradesperson on Google.
The alternative is having every call answered live. A missed call service picks up in seconds, 24/7, and texts you the details. The full UK price comparison, including what a human answering service costs, is on the call answering service cost page .
What Brring does with your calls
Brring is the AI answering service built for UK trades. It answers every call in a natural UK voice, in your business name, 24/7: taking the caller’s name, number and what is wrong, and texting you the details before you put your tools down.
Urgent language, like a burst pipe or a gas smell, triggers an URGENT text to your mobile within seconds, while the caller is still on the line. Telemarketers get a polite goodbye and a spam log entry. You can hear a real call handled end to end on the Brring homepage . Setup takes about 10 minutes, you keep your number, and the first 7 days are free; no card needed.
Common questions
Is the share of missed calls that were real jobs just a guess?
Yes, and it is on purpose. The 25% default is a starting assumption, not an industry statistic. Check your own missed-call log against your diary and drag the slider until it matches; the maths updates as you move it.
Does anything I type leave this page?
No. Every figure lives in the page while you are on it. Nothing is emailed, stored or sent anywhere; the number you see is yours alone.
What stops the missed calls in the first place?
An answering service that picks up when your hands are full. Brring answers in seconds around the clock, takes the details and texts you; the missed-call maths page explains what voicemail costs by comparison.
You know the number. Now stop paying it.
Brring answers every call your hands cannot take, from £49 a month. Setup takes about 10 minutes, and your first 7 days are free. 7 days free No card needed Keep your number
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